This month I celebrated my birthday. That meant a barrage of emails and text messages from family and friends, birthday cards arriving in the mail, as well as dinners, parties, and a full Facebook wall of “happy birthday” messages from close and even not-so-close acquaintances. I mean, my birthday is a BIG DEAL. Yet, while a lot of companies out there know about my birthday, only a handful made use of this valuable information. Here are the few that did:
